Budweiser’s new bowtie can starts on a high-tech manufacturing production line that looks a little like the Chutes and Ladders board game.
A series of spinning dies bend aluminum cylinders, already printed with the Budweiser logo, first in and then out, creating the tuck in the middle of the can that suggests the shape of a bowtie.
Air conveyors then transport the cans to a “necker,” which creates a small lip for the lid. Machines won’t roll the lid until the suds slosh around inside. That happens at breweries in Virginia and Los Angeles.
Anheuser-Busch, headquartered in St. Louis, invested more than $20 million in the sprawling 300,000-square-foot New Windsor plant where the can is made. The 11.3-ounce bowtie can has been for sale in 8-packs at some beverage stores in the region for the past few weeks, and will launch nationally Monday.
Post time: 09-15-2016